Our Research

When investing in fundraising, understanding your donors behaviour is as important as analysing results. At Ask Direct, we believe that research is key to the success of our campaigns. It helps us understand our donors wants and needs, what they will respond to and where best to invest money to raise more money for the causes we love.

There are a number of ways that we can help you understand your donors better:

Conversations with Supporters: The Qualitative Research Study into the Irish Donor

Conversations with Supporters is our consortium research project where we bring charities together to take part in a qualitative donor study. This research delves deeply into donors values, motivations and the psychology behind their giving. We are also able to benchmark participating charities so we can tell you how you are doing compared to the other members.

To find out more, or to participate in Conversations with Supporters 2025, click here

Bespoke Qualitative Research Projects

We can also design a bespoke qualitative research project specific to you. What do you need to know in order to enhance your donor experience and maximise your income? Whether you need to know your donor’s attitudes to a specific product or issue, their motivations for giving to you or their attitudes to legacy giving, we can talk to your current or prospective donors and find out what they really think.

Quantitative Research Projects

We can help you survey your donors on their opinions while also deepening your connection with them. And we can survey the general public on what they think too.

If you’d like to chat about your research project, email our Head of Research, Edwina Newcombe at edwina@askdirect.ie.