Legacies

Legacy giving is one of the most cost-effective forms of fundraising you can do. It’s poised for major growth in the next decade – and is particularly crucial now.

But market research suggests that Irish charities could be missing out on over €200 million of legacy income.

How can you make sure your supporters know they can still help to build a better world – even after they’re gone?

How can you make sure you’re positioning yourself to meet the needs of legacy supporters, now and in the future?

We offer bespoke legacy marketing plans, from “legacy 101” staff training, legacy proposition development, multi-channel legacy marketing to your existing supporters  and generating legacy leads through social, direct marketing, and above-the-line.

If you want to know how your legacy marketing measures up against other Irish charities - download our 2019 legacy mystery shopping report here.