Kevin Schulman is the founder of DonorVoice, a donor experience company serving non-profits in the US, Canada, UK, Europe and Australia. Before founding DonorVoice, Kevin was CEO of a modeling and analytics company.
Kevin developed the Commitment Model, the only model in the sector that measures the strength of the donor relationship and assigns a financial value to the charity specific touchpoints, messages and interactions that cause loyalty and giving behavior.
Kevin’s work with DonorVoice is the foundation for the number one, best-selling fundraising book, “Retention Fundraising, The New Art and Science of Keeping Your Donors for Life.”
He has a Master’s Degree in Survey Methodology and Bachelor’s degrees in Economics and Sociology from The University of Virginia.
Increasing communication volume has diminishing returns and creates donor irritation that makes retention worse. But just sending less is a short-term, one-trick pony, at best. We need a different answer and different questions. Enter the latest buzzword: donor-centricity.
Is there anything to it? Is it just copy changes and a few more no-ask communications? At present, perhaps. But this idea of building a business around donor motivations, needs and understandings has merit. In fact, building a business around understanding why donors give and why they stop is your best path to growth.
In this session we’ll cover,