The Ask Direct Fundraising Summer School

Ian MacQuillin

Ian MacQuillian

Ian MacQuillin is the founder and director of Rogare, the fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy, where he is currently leading on a project to develop a new theory of fundraising ethics.

He’s a lecturer in fundraising and marketing, and he is researching the ideological drivers of stakeholder objections to fundraising for his doctoral study. He also edits the Critical Fundraising blog.

Ian has worked in fundraising since 2001, as editor of Professional Fundraising, account director at TurnerPR, and head of communications at the Public Fundraising Regulatory Association.

Twitter: @IanMacQuillin

Session Description: The truth, the whole truth and a spot of re-touching

With Derek Humphries

Fundraisers and programme delivery staff seem to have very different ideas about how the people they’re trying to help should be portrayed – or ‘framed’ – in marketing materials. They’ve even been described as being at ‘opposite ends of the ideological spectrum’, with programme staff sometimes claiming the moral high ground as protectors of beneficiaries’ dignity, while fundraisers are accused of using unethical images just to raise money. This session will look at two aspects of this debate.

First, DTV's Derek Humphries talks about the results of recent research by Save the Children that asked beneficiaries what they actually think about their portrayal in fundraising materials. Then, Ian MacQuillin, of the think tank Rogare, looks at the ethical issues involved. Because if the fundraising doesn’t work, beneficiaries’ dignities can’t be protected.