The Ask Direct Fundraising Summer School

Annetta Murphy

Annetta Murphy

Annetta began her fundraising life in Stephen Thomas in Toronto, Canada, almost 20 years ago, managing fundraising programs for some of Canada’s largest and most innovative charities.

She moved to Dublin in 2005 and began working in CMRF Crumlin before returning to the agency side – this time as a copywriter.

Annetta is happiest when left alone to write, and tries to get better every day at what she does.

She's been living in Dublin for 12 years. An Irish citizen since 2013. Still unable to drink a pint of Guinness.

Session Description: Tips for the Reluctant Copywriter

With Fiona Ní Chomáin

Does the sight of a blank page send you into a panic spiral? Do you find yourself thrust into the role of copywriter on a regular basis? Would you like to write better copy that connects with your donors and raises more money?

If so, Annetta and Fiona are at your service. Join them as they share their top tips for writing emotional and persuasive copy that gets results.